14 Best Social Media Management Tools for Business in 2022

Best Social Media Management Tools

Table of Contents

As a business owner, you know the importance of social media for promoting your brand and connecting with customers. But with so many platforms and tools out there, it can be hard to know where to start.

Never fear! We’ve got you covered with a list of the 14 best social media management tools for 2022.

From scheduling posts to analyzing your analytics, these tools will make your life easier and help you get the most out of your social media marketing.

What is Social Media Management Tools and why it is important for Business

It’s no secret that social media has become one of the most important aspects of digital marketing, with businesses of all sizes using various social media platforms to reach and engage their target audiences. And while there are many different social media platforms out there, each with its own unique features and purposes, they all have one thing in common: they require management.

That’s where social media management tools come in.

A social media management platform (sometimes called a “social media management software” or “media management tools”) is a tool or software that helps you manage all of your social media accounts in one place.

This can be extremely helpful for businesses and individuals who have multiple social media accounts, as it can save you time by allowing you to publish content, schedule posts, and manage team members or multiple accounts all in one place.

There are a number of different social media management platforms out there, each with its own unique features and price point.

Some of the more popular social media management tools include Sprout Social, Hootsuite, and Buffer.

Benefits of social media management tools

For businesses, a social media management platform can save you a lot of time by allowing you to schedule content, post in real-time, manage team members or multiple accounts, and track your marketing efforts all in one place.

It can also help you to better measure the success of your social media campaigns and connect with your audience in a more effective way.

For individuals, a social media management platform can be a great way to stay organized and save time.

If you have multiple social media accounts, a social media management platform can help you to schedule content, post in real-time, and track your social media activity all in one place.

Overall, a social media management platform is a valuable tool for businesses and individuals alike.

If you’re looking for a way to save time and better manage your social media accounts, a social media management platform may be the perfect solution for you.

It’s no secret that social media is one of the most effective ways to connect with your audience, grow your brand, and drive sales. But with so many different social media platforms out there, it can be tough to keep up with all of them. That’s where social media management tools come in.

With the right social media management platform, you can save time, publish content across multiple accounts, and get insights into your marketing efforts in real time.

Plus, you can collaborate with team members, schedule content, and post to social media channels with ease.

But with so many social media management tools on the market, it can be tough to know which one is right for you.

To help you out, we’ve put together a list of the 14 best social media management tools for small businesses in 2022.

1. Sprout Social (Source)

Sprout Social Interface-Content marketer Subir Goswami Copywriter Kolkata
Sprout Social Interface

Sprout Social is a powerful social media management platform that helps you publish content, track your efforts, and collaborate with team members all in one place.

With Sprout, you can connect all of your social media accounts, schedule content, and get real-time insights into your marketing performance.

Best Overall

Overall, Sprout Social is a great social media management tool for businesses and individuals who are looking for a way to save time and get more out of their social media accounts. However, it’s important to weigh the pros and cons before decide if it’s the right tool for you.

9
Score

Pros

  • Easy to use: Sprout is designed to be user-friendly, with an intuitive interface that makes it easy to get started.
  • Comprehensive features: Sprout offers a wide range of features to help you effectively manage your social media accounts, including tools for scheduling posts, analyzing your performance, and more.
  • Support for multiple accounts: You can connect multiple social media accounts to Sprout and manage them all from one place. This is especially handy if you have multiple accounts for different brands or purposes.
  • Affordable: Sprout is one of the more affordable social media management tools, with plans starting at just $99/month.

Cons

  • Sprout offers a limited free trial that only allows you to connect to one social media account. This can be limited if you want to try the tool before committing to a paid plan.
  • No desktop app: Sprout is only available as a web-based app, so you’ll need to be online to use it. There is no desktop app available.
  • Sprout does not offer phone support, so you’ll need to rely on email or live chat if you need help from customer support.  

2. Hootsuite (Source)

Hootsuite Social media-Interface-Content Marketer Subir Goswami from Kolkata
Hootsuite Social Media

Hootsuite is one of the most popular social media management tools on the market. With Hootsuite, you can connect all of your social media accounts, schedule content, measure your performance, and collaborate with team members all in one place.

When it comes to managing your social media, there are a lot of options out there. But one of the most popular platforms is Hootsuite.

Hootsuite is a social media management platform that lets you manage all your social media in one place.

You can connect to all your social media accounts, schedule posts, track analytics, and more. But is Hootsuite the right platform for you?

Let’s take a look at the pros and cons of using Hootsuite for social media management.

Verdict

Overall, Hootsuite is a great social media management tool for businesses of all sizes. It offers many features, including post scheduling, content suggestions, and analytics. It’s a great way to save time and effort and to ensure that your social media posts are exciting and engaging.

8.5
Our Score

Pros

  • Social media scheduling
  • Social media analytics
  • Keeping track of top-performing posts
  • Customer messaging management

Cons

  • Recommends hashtags based on popularity.
  • Different-sized images when publishing to multiple accounts.
  • When publishing to multiple accounts, based on the recommended publishing time.
  • Templates for posting.

3. Buffer (Source)

Buffer Interface-Content marketer Subir Goswami from Kolkata
Buffer Interface

Buffer is a social media management platform that makes it easy to publish content across multiple social media accounts.

With Buffer, you can connect all of your social media accounts, schedule content, and get insights into your marketing efforts in real time.

Buffer is a great tool for businesses and individuals who are looking to improve their social media presence and performance.

However, there are a few drawbacks. First, Buffer is not the cheapest tool on the market. Second, Buffer does not offer a lot of customization options, which can be a drawback for users who want more control over their social media accounts.

Finally, Buffer does not have a mobile app, which can be a problem for users who want to be able to access and manage their account on the go.

Verdict

Overall, Buffer is a great social media management tool for businesses of all sizes. It offers many features, including post scheduling, content suggestions, and analytics. It’s a great way to save time and effort and to ensure that your social media posts are exciting and engaging.

8.5
Our Score

Pros

  • Simple UI/easy to use.
  • Effortless scheduling.
  • Customizable across different social media platforms.
  • Quick and easy setup. From connection to the social platform to posting was seamless.
  • Consistent improvements and updates over time.
  • Role-based access

Cons

  • Lots of failed posts can be due to the social media platform itself. Still, it was sometimes easier to post than problem-solve problems manually.
  • Analytics capabilities weren’t excellent. They offered a basic overview but not much more.
  • Specific specialized posts (carousel images on Instagram, for example) were not supported.
  • Specific hashtags seemingly weren’t supported unless they were on some unknown list.

4. CoSchedule (Source)

Coschedule Interface-content marketer Subir Goswami from Kolkata, India
Coschedule Interface

CoSchedule is a social media management tool that helps you schedule content, publish across multiple social media accounts, and measure your performance. With CoSchedule, you can also collaborate with team members and get real-time insights into your marketing efforts.

CoSchedule is one of the most popular social media management tools out there. It’s loved by users for its simple and intuitive interface. However, there are some drawbacks to using CoSchedule. Let’s take a look at the pros and cons of this tool:

Verdict

All in all, Coschedule is a great social media management tool for businesses of all sizes. It offers many features, including post scheduling, content suggestions, and analytics. It’s a great way to save time and effort and to ensure that your social media posts are exciting and engaging.

8.5
Our Score

Pros

  • Visually represent your content in one centralized place.
  • Heavily customize your calendar settings (project types, icons, tasks, filters, etc.).
  • Better implement approval procedures.
  • Create read-only calendars for stakeholders so they can view the upcoming items on your calendar.

Cons

  • The platform seems sluggish as of late, likely due to the total amount of data we are entering and the number of filters we create.
  • Social media scheduling exists, but we often run into publishing errors more often than we’d like.
  • Task templates, when updated, are not retroactive, so when you create projects for an entire year and then change a template, you need to go back and change them manually.

5. SocialBee (Source)

SocialBee Interface-Content Marketer Subir Goswami from Kolkata
SocialBee Interface

SocialBee is a social media management tool that helps you save time by publishing content, scheduling posts, and collaborating with team members all in one place. With SocialBee, you can connect all of your social media accounts, get insights into your marketing efforts, and automate your posting schedule.

Verdict

SocialBee is a great social media management tool for businesses of all sizes. It offers many features, including post scheduling, content suggestions, and analytics. It’s a great way to save time and effort and to ensure that your social media posts are exciting and engaging.

8.5
Our Score

Pros

  • As a tool to schedule, it gives me support in several networks I use; the company is on its way to consolidating itself as one of the best in its field (social media). You have support and trust when using it.

Cons

  • They don’t have integration with Pinterest. The lack of direct posting on Instagram doesn’t help either.

6. MeetEdgar (Source)

MeetEdgar Interface-Content Marketer Subir Goswami from Kolkata
MeetEdgar Interface

MeetEdgar is a social media management tool that helps you automate your content strategy.

With MeetEdgar, you can connect all of your social media accounts, schedule content, and measure your performance.

Plus, you can also collaborate with team members and get real-time insights into your marketing efforts.

If you’re looking for a social media management tool that will help you save time and make your life easier, you’ve probably heard of MeetEdgar.

MeetEdgar is a tool that helps you automate your social media posts, making it easy to keep your accounts active and engaging without spending hours every day on social media.

Sounds great, right? And it is… for many people. But like any tool, MeetEdgar has its pros and cons, and it’s not right for everyone.

In this post, we’ll take a look at the pros and cons of using MeetEdgar as your social media management tool.

Pros

  • The library is done very well. It posts content on the last-in-first-out basis and it lets you add multiple variations of posts for the same piece of content.
  • It’s easy to manage multiple accounts at once.
  • It’s very user-friendly and it’s easy to get a hang of it.

Cons

  • The reporting is very limited. There’s no dashboards or easy way to track how your posts are performing.
  • Honestly, that’s the only recommendation I have—everything else works great!

7. Sendible (Source)

Sendible Interface-Content Marketer Subir Goswami from Kolkata
Sendible Interface

Sendible is a social media management platform that helps you publish content, track your efforts, and collaborate with team members all in one place.

With Sendible, you can connect all of your social media accounts, schedule content, and get real-time insights into your marketing performance.When it comes to social media management tools, there are a lot of options out there. But which one is right for you and your business?

In this blog post, we’ll take a look at the pros and cons of Sendible, one of the most popular social media management tools.

Pros

  • Schedule and queue social media posts across multiple platforms
  • Real-time interactions with the audience
  • Identifying brand influencers and monitoring mentions
  • Campaign performance insights

Cons

  • They do not offer a free plan, however there is free trial with 30-day money back guarantee.
  • The cost of premium services is higher the average costs of alternatives.

8. AgoraPulse (Source)

AgoraPulse Interface-Content Marketer Subir Goswami from Kolkata
AgoraPulse Interface

AgoraPulse is a social media management tool that helps you publish content, measure your performance, and collaborate with team members all in one place.

With AgoraPulse, you can connect all of your social media accounts, schedule content, and get real-time insights into your marketing efforts.

AgoraPulse is a social media management tool that helps businesses manage their social media accounts.

It has a wide range of features, including the ability to schedule posts, track metrics, and engage with customers.

However, it also has some drawbacks, such as its high price and lack of certain features.

Here, we’ll take a look at the pros and cons of AgoraPulse, to help you decide if it’s the right tool for your business.

Pros

  • Post on multiple platforms.
  • Review and reply to comments.
  • Review posts and mentions.

Cons

  • The content calendar could be a bit more user friendly.
  • We cannot always reply or comment from the platform.

9. Later (Source)

Later Social Media management Interface
Later Social Media management Interface

Later is a social media management tool that helps you save time by scheduling content, publishing across multiple social media accounts, and collaborating with team members all in one place.

With Later, you can also connect all of your social media accounts and get insights into your marketing efforts.

There are a number of social media management tools available on the market today. Each has its own set of pros and cons, so it’s important to choose the right one for your needs.

Later is a popular social media management tool that has a number of features that make it a good choice for many businesses.

However, it also has some drawbacks that you should be aware of before you decide to use it.

Here are the pros and cons of Later social media management tool:

Pros

  • Allows you to schedule Instagram Stories Content. No other tool that I have tried allows this feature.
  • Great analytics available for Instagram – something that lacks on many other platforms.
  • The LinkIn.Bio feature allows you to drive traffic to multiple sources, which is helpful for accounts without a swipe-up link.
  • It’s easy to switch between accounts if you are managing multiple brands and platforms.

Cons

  • Later doesn’t allow you to tweet just a link (no photo attached), which can be a challenge at times when planning content.
  • It would be nice if Later could pull in posts that are shared natively. Sprout Social does this and it is very convenient.
  • As of right now, you can only sort by account (IG, TW, FB) to see your content. I would be nice if you could select multiple and see the content calendar as a whole across platforms.

10. Tailwind (Source)

Talwind Interface-Content marketer Subir Goswami
Talwind Interface

Tailwind is a social media management tool that helps you schedule content, publish across multiple social media accounts, and measure your performance.

With Tailwind, you can also connect all of your social media accounts and get insights into your marketing efforts.

As a business owner, you’re always looking for ways to get ahead of the competition. One way to do that is to make sure you’re using the most effective tools available to manage your social media accounts.

Talwind is one such tool that promises to help you better manage your social media accounts. But is Talwind really the best option for you?

Let’s take a look at the pros and cons of Talwind to help you decide.

Pros

  • Scheduling Pins on more than one Board across a time frame.
  • Scheduling Instagram posts at recommended times.
  • Using Smart Bio for links from Instagram directly to our website.

Cons

  • When you add a link to your post and add the caption, it goes to the first line and not where I had the cursor. I do not want the link to be the first thing people read.
  • The Tailwind Create is fun and helpful but still hard to use.

11. Zoho Social (Source)

Zoho Social Interface-Content marketer Subir Goswami Copywriter Kolkata
Zoho Social Interface

Zoho Social is a social media management tool that lets you publish, monitor, and measure your social media activity. It’s designed for businesses of all sizes and has a free and paid plan.

The free plan includes up to 10 social profiles, one user, and basic features like scheduling, analytics, and team collaboration.

The paid plan starts at $10/month and includes unlimited social profiles, advanced features like influencer management and custom reports, and priority support.

Zoho Social is a great tool for businesses that want to save time and money on social media. It’s easy to use and has a lot of features, including scheduling, analytics, and team collaboration.

However, it’s not perfect. Here are some pros and cons of using Zoho Social.

Pros

  • Zoho Social offers a free trial so that you can try out the tool before you commit to it.
  • Zoho Social is a comprehensive tool that can help you with all your social media needs, from scheduling posts to analyzing your social media analytics.
  • Zoho Social integrates with other Zoho products, which can be helpful if you are already using other Zoho products for your business. 4. Zoho Social offers great customer support.

Cons

  • Zoho Social is not the cheapest social media management tool on the market.
  • Zoho Social does not offer a native app for Mac or PC, which can be a drawback for some users.
  • Some users have reported that Zoho Social can be challenging to use and that the learning curve can be steep.
  • Zoho Social’s free trial is only for 14 days, which may not be enough time to fully evaluate the software.

12. Crowdfire (Source)

Croudfire Interface-14 Best Social Media Management Tools for Business in 2022
Croudfire Interface

Crowdfire is a social media management tool that helps you save time by publishing content, scheduling posts, and collaborating with team members all in one place.

With Crowdfire, you can connect all of your social media accounts, get insights into your marketing efforts, and automate your posting schedule.

CroudFire is social media management tool that lets you connect with your audience, measure your performance, and post updates across multiple platforms – all from one easy-to-use interface.

Sounds great so far, right? But like any tool, CroudFire has both its pros and cons. In this blog post, we’ll take a closer look at both sides of the coin to help you decide if CroudFire is the right social media management tool for you and your business.

Pros

  • Ease of use
  • Performance tracking
  • Cross-platform support

Cons

  • Limited features
  • Not the cheapest option

13. Social Pilot (Source)

If you’re looking for a social media management tool to help streamline your social media efforts, you may be wondering if Social Pilot is the right fit for you.

In this article, we’ll dive into the pros and cons of Social Pilot so you can make an informed decision about whether it’s the right tool for you.

Pros

  • Acts as single interface for all the social networks
  • Provides social media analytics
  • Provides powerful collaboration features to teams
  • Creation, curation, scheduling and publishing posts

Cons

  • The interface is kind of outdated, but easy to get around

14. Post Planner (Source)

PostPlanner Interface-Content marketer Subir Goswami from Kolkata

As a business owner, you know the importance of social media. But between running your business and managing your personal life, it can be tough to find the time to post consistently on social media.

That’s where social media management tools like Post Planner come in. Post Planner is a tool that helps you plan and publish your social media posts.

It offers a variety of features, including post scheduling, content suggestions, and analytics. But like any tool, Post Planner has its pros and cons.

In this blog post, we’ll weigh the pros and cons of Post Planner to help you decide if it’s the right social media management tool for your business.

Pros

  • I love the ability to create in Canva and be able to upload my ads in the post planner with ease. It is wonderful being able to edit my posts and reuse them by setting up for days or weeks or months. I can create for more than one social media platform at the same time and just make adjustments as needed for them individually. I love being able to use the content for ideas.

Cons

  • The parts I liked least was that some of the content areas are showing as available are actually empty. Other things that I would have wanted changed they have actually implemented and put into place over the past few months.

Benefits of Using a Social Media Management Platform

There are many benefits of using a social media management platform, but here are a few of the most important ones:

1. Schedule content in advance

One of the best ways to save time on social media is to schedule your content in advance. With a social media management platform, you can create and schedule content for multiple social media channels with just a few clicks.

This way, you can make sure your content is being published when your audience is most active.

2. Automate repetitive tasks

Another great way to save time is to automate repetitive tasks. With a social media management platform, you can automate tasks like posting to multiple accounts, scheduling content, and measuring your marketing efforts.

This way, you can focus on other tasks and grow your business.

3. Measure your ROI in real time

One of the most important benefits of using a social media management platform is that you can measure your ROI in real time.

With Sprout Social, you can track your social media efforts and see how they’re impacting your business. This way, you can make sure you’re getting the most out of your social media marketing.

4. Save time on social media

Finally, one of the most important benefits of using a social media management platform is that it can save you time on social media.

With a platform like Sprout Social, you can automate tasks, schedule content, and measure your marketing efforts. This way, you can focus on other tasks and grow your business.

The Bottom Line

As a small business, you know that social media is essential to reach new customers and grow your brand. But what is social media management, and how can a social media management tool help you save time and grow your business?

The bottom line is that a social media management platform can help you save time by automating repetitive tasks, scheduling content, and measuring your marketing efforts.

With Sprout Social, you can focus on other tasks and grow your business.

Conclusion

There are a lot of great social media management tools out there, and it can be tough to know which one is right for your business. But don’t worry – we’ve got you covered. We’ve put together a list of the 14 best social media management tools for business in 2022, so you can find the perfect fit for your needs.

I hope this list has been helpful. If you have any questions or need more information, please don’t hesitate to reach out to us. We’re always happy to help.

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