How often have you seen a post or video go viral without even having much traction before then?
The answer is probably never. That’s because it takes time and effort to get noticed. If you want to create something that goes viral, you need to follow these copywriting hacks.
Content marketing has become a key part of any successful company strategy.
In order to succeed, you need to write compelling content that engages readers and encourages them to share it.
What are some of the best copywriting hacks for content vitality
Content creation is a key component of any successful marketing strategy.
Whether you’re creating blog posts, videos, infographics, ebooks, white papers, etc., having high quality content is essential to increasing traffic and conversions.
But sometimes, when we’re trying to come up with ideas for content, we find ourselves stuck.
We may have a topic in mind but struggle to think of something creative to say about it. Or maybe we’ve got a bunch of topics in mind but aren’t sure which ones to focus on first.
In these situations, it can be helpful to look back at past content that was popular and try to figure out why it worked so well.
By studying the strategies used to make certain pieces of content go viral, you’ll learn tips and tricks that can help you write your next piece of content in a way that makes it stand out.
Here are 5 of the best content writing hacks for getting your content shared:
#1 – Be Unique
It sounds simple, but being unique is actually one of the keys to making your content go viral. When readers encounter content that seems like it was written just for them, they tend to share it.
So, instead of rehashing the same information over and over again, try to come up with original angles and perspectives on the subject matter.
#2 – Focus On One Topic At A Time
We all love reading about different things, but if you’re going to write a lot of content, it’s important to focus on only one topic at a time.
Otherwise, you risk confusing your audience and losing their interest. Instead, pick one idea and develop it fully before moving onto another.
#3 – Write About What People Want To Read
People read articles based on what they want to hear, not necessarily what they want to read.
So, if you’re struggling to come up with fresh content, consider asking yourself questions like:
• Who am I talking to?
• Why does my audience care about this?
• How can I make this interesting to them?
By answering these questions, you’ll be able to identify the type of article that your target audience wants to read. And, once you know what kind of content they want to read, you’ll be able write something that fits perfectly within that niche.
#4 – Use Visual Content
Visual content is especially effective when it comes to sharing content. For instance, infographics are very easy to understand and digest, and they also tend to be shared much more frequently than text-based content.
So, if you’re looking for ways to boost your content’s chances of going viral, consider adding visual elements to your content.
Info-graphics are great examples of this. They combine words and images to tell a story that’s easier to remember and understand.
Use Humor to Engage and Convert Readers
Humor is a powerful tool when used correctly. When used incorrectly, however, humor can backfire and actually hurt your brand instead of helping it. Here are some tips for using humor effectively:
1. Know What Kind of Content Works Best With Humor
In general, content that is funny tends to perform best. For example, a humorous blog post may attract more readers than a serious article.
However, if your audience doesn’t find your content funny, then it won’t matter how much effort you put into writing it.
2. Use Humor Appropriately
You shouldn’t write a joke just because you think it’ll make you look clever. Instead, choose jokes that relate to your topic and resonate with your audience.
3. Be Funny Without Being Offensive
It’s okay to poke fun at yourself, but you also need to avoid being too self-deprecating. There’s nothing wrong with making light of your shortcomings, but you mustn’t make others feel bad about themselves.
4. Avoid Using Too Many Jokes
Jokes aren’t the only type of humor that can be effective. Other forms of humor, like sarcasm and satire, can be equally effective. But if you’re going to use these other types of humor, make sure that you’re doing so appropriately.
5. Don’t Overuse Humor
Don’t try to force humor onto every piece of content you produce. If you’re trying to be funny all the time, you risk coming across as insincere.
6. Focus On Humor Appropriately
While it’s true that quantity does equal quality, you still need to focus on producing high-quality content. Even if you produce lots of low-quality content, it’s unlikely that anyone will read it.
7. Choose the Right Medium
A lot of brands jump right into social media without thinking about how different platforms work together.
For example, Facebook ads are typically more successful than Twitter ads.
8. Create Consistent Branding
Consistency is key when it comes to branding. If you consistently use the same fonts, colors, and images throughout your site, customers will recognize your brand and trust it.
2. Use Headlines That Grab Attention
Headlines are the first impressions that readers form about your content. And headlines are just as important as the body copy itself.
Your headline needs to grab attention right away.
Readers may skim over your article if it doesn’t catch their eye. So, choose a short headline that summarizes the main point of your piece.
Avoid using too much information in your headline; instead, focus on the key message.
Headline writing is not just about making sure that your headline is catchy; it’s about grabbing attention.
In order to do this, you need to make sure that your headlines are clear, concise, and compelling. Here are some tips to help you write effective headlines.
1. Use Action Words
Action words are verbs that describe what someone does. These action words should be at the beginning of your headline.
Examples of these action words include “buy,” “use,” “grow,” “eat,” etc. If possible, avoid using passive voice (using “is” instead of “are”) since it makes your headline sound less professional.
2. Keep Your Headline Short
Your headline should only have three sentences. You don’t want to use long-winded phrases that take away from your message.
Instead, keep your headline short and simple.
3. Include Keywords
When writing a headline, always think about how people search online. People type keywords into Google or Bing when they’re looking for something specific. Make sure that your headline includes relevant keywords.
4. Be Specific
People who read headlines tend to skim them. So if you want your readers to pay attention to your headline, make sure that it’s specific enough to stand out.
Don’t say things like “The Best Weed Grower,” because no one knows exactly what you mean. Instead, try saying something like “How To Grow The Most Effective Cannabis.”
5. Avoid Using Exclamation Points
Exclamation points are great for emphasis, but they shouldn’t be overused. When writing headlines, stick to two or three per paragraph. Also, don’t use exclamation points in titles.
6. Write Catchy Titles
Catchy titles are fun and memorable. Try coming up with a title that sounds interesting and unique. Think about what would catch someone’s eye. Would they click on your headline?
7. Test Different Headlines
Headline 1: “The Top 10 Most Important Things You Need To Know About Growing Weed”
Headline 2: “How Much Water Does A Cannabis Plant Need?”
Headline 3: “What Is The Best Way To Grow Marijuana Indoors?”
Heading 4: “Why Do I Have So Many Buds On My Plants?”
Headings 5-10: “Top 10 Tips For Growing Your Own Weed”
Heading 11: “How Long Should I Wait Before Harvesting?”
Headers 12-15: “How To Grow Weed In An Indoor Environment”
Header 16: “Is There Anything Wrong With Using Hydroponic Systems?”
Header 17: “Should I Use Drip Irrigation Or Sprinklers?”
Headering 18: “Which Type Of Lights Are Better For Growing Weed?”
Headereng 19: “Do I Really Need To Add Fertilizer?”
Heade 20: “Can I Grow Weed Without Electricity?”
Head 21: “What Is A Good Amount Of Light Exposure For A Cannabis Plant?”
Head 22: “Does It Matter What Kind Of Air Purifier I Use?”
3. Include Keywords in Your Headline
Keyword research is essential to creating compelling headlines. To find out what keywords your audience uses to search for similar articles, use Google AdWords to run keyword searches on popular topics.
Once you’ve identified relevant keywords, use these terms in your headline. For example, if you were writing about the best places to eat breakfast in San Francisco, you’d likely include the word “breakfast.”
Keyword research is an essential step in any SEO strategy. If you don’t know what keywords people use to find content related to your business, you’re missing out on valuable traffic.
In order to rank high in search results, you need to make sure that users searching for your products or services find you.
You can do this by using keywords throughout your copy and linking them back to specific pages.
Here’s how to get started:
Step 1: Find Out What People Are Searching For
Use Google Trends.
This tool lets you compare keyword interest over time and around different regions of the world.
To use the site, simply enter a keyword (or keywords) into the bar at the top of the page. Click Go!
Then choose a location and date range. Finally, click Compare.
You’ll now have a graph showing global searches for your chosen terms.
From here you can determine if searchers are interested in your product or service, and whether they’re entering their queries from mobile devices or desktop computers.
Use this information to inform your keyword selection.
Step 2: Determine How Many Times These Words Appear On-Page
If you want to optimize your website for a particular term, you should look for instances where these words appear naturally.
Take a piece of text from your website and count the number of times each word appears. Look for variations of your target keywords, including misspellings, synonyms, plurals, etc.
For example, let’s say I own a web design company called Web Design Depot. My goal might be to increase my rankings for the phrase “web design.” If I searched for this query in Google, I’d probably notice that the first few results were about some guy named “Webdesigndepot,” so I could try switching the spelling to match mine.
Now, let’s say I wanted to improve my ranking for the keyword “website redesign.” I might notice that the first result was about a company called “Website Redesign,” so I could try changing the name of my company to Website Redesign Depot.
Step 3: Add Related Keywords to Your Copy
The third step is pretty straightforward — just add related keywords to your existing content.
When writing articles, press releases, and blog posts, think about which topics relate to the article/press release/post you’re working on.
Try adding these keywords to your headings, subheadings, and paragraphs. Remember to avoid repeating yourself, though. Instead, mix it up by varying sentence structures and word choices.
Step 4: Link Back to Specific Pages Using Target Keywords
Finally, once you’ve written your content, link back to relevant pages on your site. Don’t worry about being overly promotional; instead, focus on providing useful information for readers.
4. Be Specific About What People Should Do
Include action verbs in your headlines. These words describe what people should do after reading your content.
For example, if your headline was about the best places to buy shoes, you might write something like, “Buy Shoes Online Today!”
5. Don’t Overuse Emojis
Emojis are fun, but they shouldn’t be used excessively in headlines. Instead, stick to plain English.
Emojis are fun little icons that have become popular over the past few years. They’re great if you want to add some personality to your text messages, emails, and social media posts.
But they’ve been getting out of hand lately, especially among teens and young adults. If you use emojis excessively, you may end up sounding silly or even annoying. So here are some tips to help you avoid using them too much.
1. Avoid Using Too Many
The first thing to remember about emojis is that they’re not just for texting.
You can use them anywhere you write — including email, Facebook statuses, Instagram captions, tweets, and blog posts. And since they’re often associated with certain words (like “lol”), you don’t need to limit yourself to only those specific occasions.
2. Don’t Use Them When You Shouldn’t
If you’re trying to sound serious or professional, then stick to the basics. That means no smiley faces, frowning faces, hearts, or winking eyes.
These expressions are meant to make people feel happy or sad, and they’re inappropriate for business correspondence.
3. Be Careful About What You Say
When you use emojis, try to keep things simple. Stick to short phrases instead of long sentences, and avoid using emoji characters where possible.
Also, think twice before using any emoticons that might seem funny or cute at first glance, but could actually be considered offensive.
4. Know Your Audience
It’s always best to know who you’re speaking to before sending off a message. Are you talking to someone who uses emojis regularly?
Do you know how old they are? How many kids do they have?
Is their job related to technology? Knowing these details will give you a better idea of what kind of language you should use.
5. Keep Things Simple
If you’d rather not use emojis at all, then that’s fine! Just be careful about how you word things.
Instead of saying something like “I love you,” say “I love you.” Or if you’re asking someone to hang out, don’t ask “What time would work for you?” Ask “What time works for you?”
6. Think Before You Post
Finally, don’t post anything online without thinking about whether it makes sense. There’s nothing wrong with adding a bit of humor to your texts, but if you’re going overboard, it may come across as obnoxious.
6. Provide Links to Related Articles
People love links. If you provide links to related articles, readers will click through to learn more.
This is a great way to help your readers find related articles about your topic. You can use these links to direct them to different parts of your article, or even to other websites altogether. If you have a blog, you can link back to specific posts on your site.
Here’s how to do it:
Write down the URL (web address) of the page where you want to put the link. Then copy the URL and paste it into the box below.
Click Add Link.
If you’re using WordPress, click here to learn how to add a link to your post.
To remove a link, hover over it and press Delete.
To edit a link, double-click it.
You can also create a list of links at the bottom of your article.
Just follow the same steps above, except instead of adding a single link, select several links from the dropdown menu.
Final Thought
In conclusion, these copywriting hacks will help you create content that is both informative and engaging, increasing the chances that your audience will share it with their friends.
So don’t hesitate to put these tips to use, and see what kind of viral success they can bring your way.
