9 Most Powerful Keyword Research Tools in 2022

What is Keyword Research? blog post written by content marketer subir goswami

Table of Contents

How often do you get stuck at the keyword research stage?

If you want to rank higher in Google, then you need to know where to look for keywords.

There are several tools out there that can help you identify the best keywords for your niche.

Keywords are important because they determine whether or not someone finds your site through organic searches.

They also play a big role in determining whether or not your page ranks high in the SERPs (search engine result pages).

There are several ways to go about finding the best keywords. Some of them involve using free tools, while others require paying a fee.

In this article, we’ll take a look at 9 of the most powerful keyword research tools.

9 Most Powerful Keyword Research Tools in 2022

Keywords are the words and phrases that search engines like Google, Bing, Yahoo, etc., look for when searching for information.

They’re also used to find relevant content on websites.

In order to rank well in search results, you’ll need to make sure that your site contains keywords that relate to your products and/or services.

Here are 9 keyword research tools that you can use to discover the best keywords for your business.

 1. Google AdWords Keyword Planner

 1. Google AdWords Keyword Planner
 Google AdWords Keyword Planner

Google AdWords Keyword Planter allows you to enter a single word or phrase and receive suggestions for related terms.

You can choose to display only suggested keywords or all possible variations.

You can also set filters to narrow your searches based on location, language, device type, and so much more.

Google AdWords Keyword Plan tool is a keyword research tool that allows advertisers to find keywords that are relevant to their products and services.

 Keywords are used to target specific audiences when advertising on search engines like Google. They also allow businesses to measure the effectiveness of their ad campaigns.

 In this article we will discuss What is Google AdWords Keywords Planner?

How to Use Google AdWords Keyword Tool? and How to Create Custom Search Queries Using Google AdWords Keyword planner?

 1. What Is Google AdWords Keyword Planning Tool?

AdWords Keyword Planner is a keyword research tool developed by Google. It provides information about the popularity of different keywords related to a particular product or service.

 It helps users to choose the best keywords based on the competition level and daily searches volume.

 2. How To Use Google AdWords Keywords Tool?

 You can access the Google AdWords Keyword planner directly from the Google Ads dashboard. Just go to “Tools” tab and click on “Keyword Planner” button.

 After clicking on the button, you will land on the page where you can enter your keywords and select the location.

 3. How to Create Custom Search Query Using Google AdWords Keywords planner?

 Once you have entered your keywords, you can create custom search queries using the following options:

 • Location: Select the country/region where you want to run your ads.

 • Category: Choose the category of your product or service.

 • Industry: Select the industry you operate in.

 • Language: Select the language you want to use for your ads.

 • Match type: You can choose between broad match, phrase match, exact match, negative match, and broad match modifier.

 2. SEMrush

SEMrush Keyword research
SEMrush Keyword research

SEMrush is a powerful tool that allows you to search across millions of websites for keywords related to your industry.

With SEMrush, you can find out what terms your competitors are ranking for, discover trending topics, and learn what content your audience wants to read.

 In addition to being able to search for keywords and phrases, SEMrush also provides insights into your competitor’s backlinks, traffic sources, and much more.

 Here’s a quick overview of some of the features you’ll find when you sign up for a free trial:

 1. Keyword Research

Keywords are the foundation of SEO. They’re used to identify specific pages within a site that relate to a particular topic.

When you enter a keyword into SEMrush, you’ll instantly receive a list of results ranked based on popularity and relevance.

You can narrow your search by location, language, and date range.

For example, if I wanted to find all the pages on my blog that mentioned “blogging,” I’d type + blogging into the search box.

Backlinks are links pointing to your site from another domain. Backlinks are essential to SEO, since Google uses them to rank sites.

To find out which domains link to yours, simply enter your URL into the search bar.

You can view the number of backlinks for individual URLs, compare your backlink profile with others, and analyze the anchor text used in linking to your site.

 3. Competitor Analysis

Competitors are key to understanding your place in the marketplace. By analyzing your competitors’ backlinks, you can quickly identify the best opportunities for creating valuable backlinks to your site.

You can also view the top 20 referring domains for each competitor, along with the percentage of external traffic each domain receives.

 4. Domain Suggestions

Domain suggestions are a great way to find new domains for your site. Simply enter a keyword into the search bar, and you’ll immediately receive a list of suggested domains.

 5. Content Ideas

Content ideas are a great way to brainstorm new articles for your site. Enter a keyword into the search box, and you’ll instantly receive a comprehensive list of related content ideas.

 3. KeywordRevealer

KewordRevealer-Keword reseactch tool
KewordRevealer-Keyword research tool

Keyword revealers are tools used by SEO professionals to find keywords related to a specific topic. They’re also known as keyword research tools.

 In this article we’ll discuss what keyword research tools are, how they work, and when they’re useful. We’ll also cover some basic tips for finding relevant keywords.

 1. What Is Keyword Research Tool?

Keyword research tools are software applications that allow you to search for keywords related to a particular topic.

For example, let’s say you wanted to learn more about SEO. You’d open a keyword research tool like Google Adwords Keyword Planner and enter the term “SEO.”

You’d then be presented with a list of keywords that relate to SEO. These keywords may be broad terms like “search engine optimization,” or they may be more specific, like “local SEO.”

 2. How Do Keyword Research Tools Work?

 Most keyword research tools provide a number of different options for searching. Let’s look at an example. Say you wanted to find out more about local SEO. You’d type “local SEO” into the search box and click Search.

 Google provides a variety of results, including a map showing locations near you, a list of businesses that offer local SEO services, and a list of popular searches relating to local SEO.

 3. When Are Keyword Research Tools Useful?

Keyword research is helpful when you’re looking for ideas for content topics. It’s also useful when you’re trying to figure out what keywords to target in order to rank well for certain search queries.

For example, let’s say that you were writing an ecommerce blog about dog food. You’d probably want to write about dogs, so you could talk about breeds, training, nutrition, etc. But you wouldn’t necessarily want to write about cats, since they aren’t really pets.

 So, you’d use a keyword research tool to find words that relate to dogs but not to cats. Those words would become your keywords.

 4. Basic Tips for Finding Relevant Keywords

 Before you begin researching keywords, make sure that you understand what you’re doing. Here are some basic guidelines to follow:

 • Use common sense. Don’t pick obscure keywords just because they sound cool. Instead, choose keywords that are likely to bring visitors to your site.

 • Avoid negative keywords. Negative keywords tell search engines to ignore certain phrases when they crawl your site. So, if you’re targeting keywords like “best dog foods,” you shouldn’t include negative keywords like “dogs” or “pet supplies.”

 4. MozBar

MOZ Bar is a tool that allows you to track all of your web traffic sources. It also gives you access to detailed reports so that you can optimize your content strategy.

 Here’s a quick overview of what MOZ Bar does:

 1. Track All Web Traffic Sources

 You can easily view all of your traffic sources including search engines, social networks, email newsletters, blogs, forums, etc.

 2. See How Much Each Source Generates Revenue

 With MOZ Bar, you can see exactly how much money each source generates for you every day.

 3. Optimize Content Strategy

 MOZ Bar provides recommendations based on your current content strategy. For example, if you’re trying to drive organic traffic to a specific page, MOZ Bar can tell you which keywords to focus on.

 4. Monitor Competitors’ SEO Efforts

 MOZ Bar lets you monitor competitors’ SEO efforts and compare yourself to them.

 5. Create Custom Reports

 You can create custom reports to analyze your performance over time.

Google Trends-keyword Research
Google Trends-keyword Research

Google Trends is a tool that allows users to explore search trends over time.

Users can enter keywords related to topics like movies, music, sports, news, politics, etc., and Google Trends will provide information about the popularity of these terms over time.

 Here’s a quick overview of how Google Trends works:

 Google Trends uses a variety of signals to calculate its results including web searches, Wikipedia pages, Twitter mentions, blog posts, and news articles.

These signals are weighted based on their reliability and relevance to the topic being searched.

For example, when searching for “movies”, Google Trends will pull in movie reviews from Rotten Tomatoes, but it won’t pull in movie trailers or TV listings.

Google Trends calculates search volume by comparing the number of times a keyword was entered versus the number of times the same keyword appeared on all websites indexed by Google.

When a user enters a term, Google compares the term to every site on the internet and determines which sites contain the highest volume of occurrences of the term.

 Search volumes vary widely depending on the type of query. Here are some examples of popular queries:

 • Movies: Movie ticket prices, box office receipts, and movie ratings are among the most popular search queries.

 • Music: Popular songs, albums, artists, and genres are also common search queries.

 • Sports: Searching for specific games, players, leagues, and championships are common searches.

 • News: Searches for breaking news stories, political candidates, and world events are common searches.

Google Trends provides estimates of search interest for broad categories of topics.

However, it doesn’t provide exact figures for individual search terms. So, for example, Google Trends may estimate that 1 out of 100 people searched for “Miley Cyrus” last week, but it wouldn’t tell you exactly how many people searched for Miley Cyrus specifically.

Yes! Google Trends is a reliable source of information about current public interest in various topics.

While Google Trends cannot predict future events, it can give insight into current trends and changes in public opinion.

 6. Keyword Tool

Keyword Tool-Keyword.io
Keyword Tool-Keyword.io

Keywords are words or phrases used when searching for information on the internet. They are also known as search terms, keywords, or keyphrases.

In order to rank well in Google searches, websites must optimize their content so that it appears high up in the results page. One way to make sure that your site ranks highly is to ensure that you are targeting the right keywords.

Google uses a keyword tool to find out which keywords are being searched for on the web. These tools allow you to enter a word or phrase and receive a list of related keywords.

You can use these keywords to target specific pages within your site, but you may also choose to use them to boost your overall SEO strategy.

This guide will teach you how to use a keyword research tool like SEMrush to discover relevant keywords for your site.

 1. Enter Your Search Term

Before you begin, make sure you know exactly what you’re looking for. Don’t just type in “keyword.” Instead, try entering a term that you think your audience might use to search for something similar to what you sell.For example, if you run a blog about dog training, you might enter “dog training tips.”

 2. Choose Your Targeting Options

Once you’ve entered your search term, you’ll notice several options along the left side of the screen. Click on the dropdown menu next to the word “Targeting,” and select “Search Traffic Sources.”

Next, click on the radio button labeled “All Sites.” This will give you access to all the sites that contain your chosen keyword.

 3. Filter By Domain & Page Type

Now that you have a list of domains containing your keyword, you can filter the results based on domain name.

To do this, click on the column header next to “Domain Name.”

Then, scroll down until you reach the section titled “Page Types.” Here, you can narrow down your results further by selecting either “Pages” or “Sites.”

 4. Sort Results By Volume

After filtering your results by domain name, you can sort the remaining results by volume. Simply click on the column header to the far right of the word “Volume.”

7. Ahrefs

Ahref-keyword Research Tool
Ahref-keyword Research Tool

Ahrefs is a SEO tool that analyzes millions of pages across thousands of domains. Its Keyword Explorer tool allows you to enter a keyword and see how many backlinks point to that page.

Ahref is a platform that allows users to find relevant information based on keywords.

For example, if I search for “best hotels near me”, I expect to find results like hotel reviews, travel guides, and recommendations from friends.

However, when I search for “what is ahref”, I’m presented with a completely different set of results.

In fact, when I searched for “ahref”, I was shown links to articles about the company itself, its founders, and some of its competitors.

Why did this happen? Because Ahref uses machine learning technology to analyze user queries and return relevant content.

Machine Learning is a field of computer science that involves training computers to make decisions based on patterns found within large amounts of data.

Machine learning algorithms learn from examples and adjust their behavior accordingly.

They’re used to predict customer preferences, detect fraud, identify spam, and much more.

 So, What Does All This Mean?

It means that we now have access to a wide variety of information, but we also have to sift through all of it to find the right answers. We rely heavily on Google to answer questions, but sometimes, the first result doesn�t give us the best answer.

 That’s where Ahref comes in. By analyzing millions of searches per day, Ahref learns what users are looking for and returns the most relevant results. So, next time you’re searching for something, try typing ahref instead of just google.

8. KW Finder

KW Findert-keyword Research  Tool
KW Findert-keyword Research Tool

KW Finder is a tool that allows users to search for keywords within websites. It was created by a team of researchers at the University of California, Berkeley.

 In this blog post we’ll explain what KW Finder is, how it works, and some of its limitations.

 1. What Is KW Finder?

 KW Finder is an open source project that allows users to search web pages for specific keywords. It was developed by a group of researchers at UC Berkeley.

 2. How Does KW Finder Work?

 KW Finder uses a technique called keyword extraction to find text strings within web pages. Keyword extraction involves identifying words and phrases that occur frequently throughout a page. Once these terms are identified, they’re stored in a database along with information about the context in which they were found.

 3. Limitations of KW Finder

 KW Finder is currently only able to extract keywords from English language web pages. It also doesn’t support all languages. Additionally, the software is unable to identify certain types of content, including images, audio files, video clips, and PDF documents. Finally, KW Finder does not provide any sort of ranking system for the results it returns.

9. Longtailpro

Longtail Pro-Keyword Research tool
Longtail Pro-Keyword Research tool

Long Tail Pro is a keyword research tool that allows you to find keywords that are profitable for your niche.

 It also gives you suggestions on how to rank for these keywords so that you can make money from them.

 This article explains what Long Tail Pro is and how it can benefit you.

 1. What Is Long Tail Pro?

 Long Tail Pro is an SEO software that provides keyword research tools and recommendations for ranking websites higher in search engines.

 You can use the software to find keywords that are highly competitive but still bring in lots of traffic.

 2. How Does Long Tail Pro Help Me Rank Higher?

 Long Tail Pro uses Google Trends to provide insights into the popularity of different keywords.

 Google Trends shows the number of searches for a particular term over time.

 Using this information, Long Tail Pro suggests keywords that are currently popular but may become less popular in the future.

 These keywords are called “long tail keywords” because they tend to attract fewer competitors than short-tail keywords.

 3. Why Should I Use Long Tail Pro?

 Keywords that are highly competitive but bring in low amounts of traffic are difficult to rank for.

 That’s why Long Tail Pro recommends keywords that are less competitive but bring in high volumes of traffic.

 Long Tail Pro does all the heavy lifting for you. All you have to do is enter your target keywords and click “Go!”

Final Thought

In conclusion, there are nine powerful keyword research tools that you can use to help your business grow in 2022.

By using these tools, you’ll be able to find and target the right keywords that will help your website rank higher in search engines and generate more traffic.

So if you’re looking to improve your website’s SEO in the next year, be sure to add these tools to your toolkit.

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