How do you get highly motivated prospects and customers? The Ultimate Guide for Copywriter
With the many ways to advertise, it is easy to sometimes be in a rush to get something out somewhere.
But, no matter where you plan to advertise, several fundamentals will help create compelling and profitable advertisements.
Here are three that will get you headed in the right direction.
1. First on the checklist is; is your unique selling position (USP) precise and provoking? It would help if you found out what makes your business different.
With the many ways to advertise, it is easy to sometimes be in a rush to get something out somewhere. But, no matter where you plan to advertise, several fundamentals will help create compelling and profitable advertisements. Here are three that will get you headed in the right direction.
It would help if you found out what makes your business different from your competitors. From that, you can develop a strategy based on those differences’ strengths or even weaknesses. Good marketers identify strengths, weaknesses, opportunities and threats (SWOTs) and develop their strategy from those factors.
Here is an example of a USP that stems from a company’s weakness:
“We’re not #1, so we work harder to get the job done.”
This example used weakness to let customers know they would do what it takes to get the job done.
Customers know they are not #1, so the service and pricing will be competitive.
Having a USP is extremely important in setting you apart from your competitors. It gets you into the minds and eventually the wallets of your customers and prospects.
Effective Headings and Ad Copy
In developing effective headings and ad copy, it is essential to living by the adage, Attention, Interest, Desire, and Action. Better known as “AIDA.”
Here is the example of one of the leading construction company.
Attention: Are you looking for a company that can help you build your dream home?
Interest: MN Construction is the right place for you.
Desire: We are a team of experienced professionals that can help you to create your dream home.
Action: Call us today at 651-555-1234!
This means that you grab the attention of the prospect or customer with a compelling headline or graphic; you keep them reading with an attractive ad copy which creates a desire and ends with a powerful call to action.
When developing “AIDA”, it is crucial to keep in mind that all purchases revolve around basic human wants, and they fall into two categories; the desire to gain and avoid loss.
The latter is usually the most effective. This is an entire article, but if you focus on those two principles, you will be on your way to an effective ad campaign.
It doesn’t matter what you say if you’re not saying it in the right place.
Just as important as what you say is where you say it. Where and when you place your ads will have a tremendous effect on the results of those ads. Knowing little facts, such as the following, will give you a much more effective campaign:
Full-page ads get better responses on the right-hand pages.
More prominent ads work better than smaller ads.
If placing smaller ads, they generate more response if lower on the page and closer to the outer margins.
In direct mail, buyers are more responsive to mailings received mid-week than on Mondays, Fridays, or weekends.
Seminars and lectures work better during the second and third weeks of the month.
Those are just a few simple facts that will create a better response for you. Being a student and learning all the intricate details of advertising will be time well spent regarding the success of your campaigns.
Okay, those three simple steps will help you create more effective and profitable advertising campaigns.
Advertising can be costly if the little details are not given proper attention but highly profitable if you do your homework, create the most compelling ad, and place it at the right time and place.
In conclusion, article marketing is an effective way to promote your business. By writing quality, engaging content, you can build a following of loyal customers who will recommend your products and services to their friends.
With a bit of effort, you can create powerful advertising campaigns that will help you reach your target audience. So why not give it a try?
For example, I have given you the formula of ”AIDA”, but there are more formulas like- ”PAS”, ”HSO”, ”FAB”, etc. Comment below if you would like to learn more about the above formulas.
To know more, or if you get into it more profound than you can go through my book, which I have written for the budding young copywriter.
The idea is to make it easy for people to find what they are looking for and to buy your products or services.
1. Write long blog posts
The first thing you need to do is write long blog posts. I know, I know, you’ve been told that people don’t read long articles on the internet, and that’s true, to a certain extent.
But, the fact is, if you want your content to be found by potential customers, you need to write long blog posts.
Think about it this way, when someone does a search on Google, they are looking for specific information.
The longer your blog post, the more likely it is that you will have the information they are looking for.
2. Use SEO keywords (or synonyms)
When you are writing your blog post, be sure to use SEO keywords (or synonyms). These are the words that people are likely to use when they are searching for information on the internet.
If you use these keywords in your blog post, it will be much easier for people to find your content.
3. Write in a friendly tone of voice
When you are writing your blog post, be sure to write in a friendly tone of voice. This means that you should avoid using jargon and technical terms.
Instead, you should write in a way that is easy to understand. Remember, you are writing for a general audience, not for experts.
4. Use specific call to action
Be sure to use a specific call to action in your blog post. This means that you should tell your readers what you want them to do after they have read your article.
Do you want them to buy your product? Do you want them to sign up for your newsletter? Whatever it is, be sure to include a call to action.
5. Write good product descriptions
If you are selling products on your website, be sure to write good product descriptions.
Remember, your goal is to sell your products, so you need to make sure that your product descriptions are clear and concise.
In addition, you should use keywords in your product descriptions. This will make it easier for potential customers to find your products.
6. Write good landing pages
If you are using landing pages on your website, be sure to write good copy for them. Landing pages are the pages on your website that people see when they click on an ad.
Therefore, it is important to make sure that your landing pages are effective. Be sure to use persuasive copy and calls to action on your landing pages.
7. Use social media
If you want your content to go viral, you need to use social media. Be sure to share your content on social networking sites such as Facebook, Twitter, and LinkedIn.
In addition, you should encourage your readers to share your content with their friends. The more people who see your content, the more likely it is that it will go viral.
8. Write for specific audiences
When you are writing your content, be sure to write for specific audiences. This means that you should write for the people who are most likely to be interested in your product or service.
For example, if you are selling a product that is designed for parents, be sure to write for parents. If you are selling a product that is designed for teenagers, be sure to write for teenagers.
9. Use content marketing
If you want your content to go viral, you need to use content marketing. Content marketing is a type of marketing that involves creating and sharing content that is designed to promote a product or service.
There are many different types of content marketing, but some of the most popular include blog posts, articles, infographics, and videos.
10. Use copywriting
If you want your content to go viral, you need to use copywriting. Copywriting is the process of writing persuasive copy that is designed to sell a product or service.
If you want your content to be successful, you need to make sure that it is well-written and persuasive. Be sure to use strong calls to action and persuasive language in your copy.
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