What is Keyword Research and How Important it is?

  • By: Subir Goswami
  • Date: December 28, 2022
  • Time to read: 7 min.
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Keywords (Research) are words or phrases used to describe products or services.

They’re also known as search terms or keywords.

When you type something into Google, Bing, Yahoo!, or another search engine, these keywords come up first in the results.

Google uses keyword research to find out what people are searching for when they enter certain keyphrases into its search box.

So, if you were looking for information about a particular product, you’d likely type in some related keywords.

For example, if you wanted to buy a car, you might type in “car buying tips.”

In order to rank well for specific keywords, you’ll need to learn how to perform keyword research.

Here are some things to think about before starting your keyword research:

 1. What Are You Searching For?

Before you begin researching keywords, make sure you understand exactly what you’re trying to accomplish.

Do you want to attract visitors to your site? Or do you just want to build traffic so you can sell more stuff?

You may want to focus on different keywords depending on your goals.

For example, if your goal is to drive sales, you might look for keywords like “buy,” “sell,” “purchase,” etc. On the flip side, if you want to simply attract visitors, you might choose keywords like “cars,” “autos,” “motorcycles,” etc.

 2. Who Is Your Audience?

 Who is your audience? Are they male or female? Young or old? Rich or poor?

Knowing your audience will help you decide which keywords to target. For instance, if your audience is mostly women between the ages of 18 and 35, you might choose keywords that match that demographic, like “women’s fashion,” “beauty tips,” “fashion trends,” etc.

 3. What Type of Content Should I Create?

Once you’ve decided what kind of content you want to produce, you’ll need to figure out what keywords you should use to promote it.

For example, if you’re writing a blog post about beauty tips, you might consider choosing keywords like “makeup,” “skin care,” “hair care,” etc.

But if you’re creating a video tutorial about making jewelry, you might pick keywords like “jewelry making,” “goldsmithing,” “silvermithing,” etc.

Content creation is a key part of every successful content strategy. There are so many different types of content out there, but when creating content for your blog, you should focus on providing value to your audience.

Here are some tips to make sure you’re creating high quality content that readers love:

Know What People Are Searching For
Before you write anything, think about what type of content your target audience wants to read. Is it product reviews, news stories, or something else entirely? Once you’ve identified the topic, you’ll be able to find related articles and topics to expand upon.

Write About Things They Want To Read
Once you’ve figured out what kind of content your audience wants, you’ll be able figure out what information they’re looking for. Think about what questions they may have and answer them in your article.

Provide Value
Your goal is to provide value to your reader. Don’t just regurgitate facts; instead, give them advice or insight that they didn’t know before reading your article.

Be Consistent With Formatting
Consistency is key. Readers like consistency because it makes things easier for them. When you consistently format your posts, it also gives your readers a sense of comfort and familiarity.

Use Visual Elements
Visual elements aren’t just for Instagram anymore. Include images and graphics in your posts to engage your readers and encourage them to share your content.

Add Links Throughout
Adding links throughout your text encourages readers to click on them and learn more about the subject matter.

Have Fun!
Don’t forget to enjoy yourself along the way. Writing is supposed to be fun, after all.

Share Your Articles

Keyword Tool-Keyword.io
Keyword Tool-Keyword.io

 4. Where Will My Content Appear?

Where will your content appear? Will it be on social media sites like Facebook, Twitter, Instagram, Pinterest, YouTube, LinkedIn, or even blogs?

Depending on where your content appears, you might choose different keywords. For example, let’s say you write a blog post about makeup tutorials.

If you plan to publish it on your personal blog, you might choose keywords such as “makeup,” “lipstick,” “eyeshadow,” etc.

But if you want to share it on Facebook, you might choose keywords including “Facebook,” “social media,” “blogging,” etc.

1. Choose Keywords

Before you begin optimising your site, you’ll first need to choose keywords that describe your products and services.

These keywords are known as primary keyword phrases. They’re also called broad match keywords since they target multiple words within a single phrase.

For instance, if you sell custom wedding invitations, your primary keyword phrases might be “custom wedding invitations,” “wedding invitations,” and “invitations.”

You may also want to choose secondary keyword phrases that are narrower in scope.

These are usually longer phrases that are easier to remember and fit well within the context of your page content.

Examples include “wedding invitation design ideas” or “best wedding invitation designs.”

 2. Create Content Around Those Keyword Phrases

Once you’ve chosen your primary and secondary keywords, you’ll need to write content around them.

This content needs to be optimised for both humans and machines.

Humans read text; machines scan it. So make sure that all of your text contains the right keywords.

For example, if you’re writing a blog post about wedding invitation design trends, you’d want to include the following keywords:

• Wedding invitations • Invitation design trends • Trends in wedding invitation design • Best wedding invitation designs • Trendiest wedding invitation designs • Trendy wedding invitation designs

• Trending wedding invitation designs • Design trends in wedding invitations • Design trends in wedding invitation design • Design trends in wedding invites • Design trends in wedding stationery

• Design trends in wedding stationary • Design trends in wedding paper • Design trends in wedding decor • Design trends in wedding decorations • Design trends in wedding cake • Design trends in wedding cakes

• Design trends in wedding table settings • Design trends in wedding tables • Design trends in wedding centrepieces • Design trends in wedding flowers • Design trends in wedding favours

• Design trends in wedding gifts • Design trends in wedding gift baskets • Design trends in wedding bouquets • Design trends in wedding boutonnieres • Design trends in wedding corsages

• Design trends in wedding programs • Design trends in wedding seating charts • Design trends in wedding menus • Design trends in wedding ceremony • Design trends in wedding ceremonies

• Design trends in wedding photography • Design trends in wedding reception • Design trends in wedding

How to do keyword research?

What is keyword research?
What is keyword research?

If you’re looking to do some keyword research, there are a few different methods you can use.

One popular method is to use a keyword research tool like Google AdWords Keyword Planner.

This tool allows you to enter different keywords and get results related to those keywords, such as how many people are searching for those keywords and how much competition there is for those keywords.

Keyword research is essential to SEO. Without keywords, search engines won’t find your site. And when search engines find your site, they’ll rank it highly based on its relevance to the terms you’re targeting.
But how do you go about doing keyword research? Here’s a step-by-step guide to getting started:

  1. Identify Keywords
    You’ll first need to identify keywords that best describe your target audience. These keywords will become the foundation of all your content creation efforts.
    Start by brainstorming a list of words and phrases related to your product or service. Think about what customers are searching for online. What questions do they ask themselves when looking for information about your products or services?
    Once you’ve got some ideas, narrow them down to the ones that are relevant to your industry. For example, if you sell furniture, you wouldn’t include the word “furniture” in your list of keywords. Instead, you’d focus on specific furniture categories like “sofa beds” or “couches.”
  2. Create a Google Search Console Account
    Google provides a tool called Google Webmaster Tools that allows you to track the performance of your web pages. Once there, click the Sign Up button and follow the prompts to set up your account.
  3. Set Up Analytics Tracking
    Next, sign up for Google Analytics. This free analytics platform tracks traffic to your site and gives you insight into how visitors interact with your content.
    Go to www.google.com/analytics and click the Sign Up button to create an account. Follow the prompts to complete the registration process.
  4. Use Keyword Research Software
    Now that you have a Google Analytics account set up, you can begin collecting data about your keywords. There are several tools out there that allow you to analyze your keyword lists and provide suggestions for additional keywords.
    Some examples include SEMrush, Wordtracker, and Market Samurai. All these tools offer free trials, so you can try them out before committing to anything.
  5. Start Writing Content
    After you’ve identified your keywords, it’s time to write content that targets those keywords. Write blog posts, articles, press releases, eBooks, and videos that answer customer questions and address topics related to your keywords.

Final Thought

In conclusion, keyword research is extremely important for any business.

Not only does it help you target your marketing efforts more effectively, but it can also help you optimize your website for better search engine placement.

So make sure to do your keyword research properly and reap the benefits!

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